Shopify-Style WooCommerce Checkout for RWB Auto Shop

In this project, the focus was only one page: checkout. But that is exactly where conversion matters most.

My client, Pak Maikel, has been partnering with Harun Studio since December 2024. We have worked together on many projects, including maistroaudio.com, autozilla.id, presisi3d.com, and rwbautoshop.com. He is also one of the most involved clients from the start, helping with wireframes, content structure, and final design validation.

For this case study, the most recent project we executed was redesigning the WooCommerce checkout page on rwbautoshop.com so it would feel more like a Shopify checkout: cleaner, more focused, and easier for users to understand.

Short Summary & Key Takeaways

Want your WooCommerce checkout to feel more conversion-focused? Start with a free consultation and we will identify the main bottleneck first.

Why the Default WooCommerce Checkout Needed a Redesign

By default, WooCommerce checkout works well for many use cases, especially marketplaces or stores that need a lot of customer data right away. But for a brand store or niche store, the experience often feels too heavy.

Common traits of the default WooCommerce checkout:

• The form is quite long, with name, full address, postal code, and other fields visible at once.
• Coupon fields are visible immediately.
• The layout can feel dense and less polished on some devices.
• Too many elements are shown in one screen, which makes users lose focus easily.

Shopify checkout, on the other hand, is usually:

• cleaner and more minimal
• more focused on the purchase action
• easier to understand on mobile
• visually more modern and trustworthy

So the goal was not just to make it “simpler,” but to build a checkout flow that:

1. Feels more conversion-focused.
2. Feels psychologically stronger, so users feel like they are almost done.
3. Works better on mobile, because most orders now come from phones.

Strategy: Why Not Build a Custom Plugin from Scratch?

To get a result that visually feels closer to Shopify, building a custom plugin from scratch would have been possible. But from a business perspective, it was not the most efficient option for this project because:

• development time would be longer
• implementation cost would be higher
• long-term maintenance would also be heavier

So I chose a hybrid approach: use an existing plugin as the foundation, then layer custom work on top of it.

After evaluating several checkout plugins in WordPress.org, I chose Fluid Checkout Lite as the base layer for rwbautoshop.com.

Why?

• The free version was already solid enough to serve as a foundation.
• It could help organize the checkout into a cleaner single-step layout.
• It allowed visibility control over important elements such as fields and order summary.
• It still left room for custom code enhancements.

Technical Implementation

All custom code was placed in the child theme so the project would stay maintainable and safe during theme updates.

Checkout Header with GeneratePress Elements

Beyond the checkout form area, I also adjusted the header so the visual experience from the very top of the page stayed consistent with the cleaner checkout direction. I built that header using GeneratePress Elements, which kept it lightweight, easy to control, and free from unnecessary page builder overhead.

With this approach, the header could be made more focused, stay brand-consistent, and remain easy to adjust later.

Implementation layers I worked on:

1. PHP customization
   Handling checkout fields, element order, and output logic so the form flow became shorter and more focused on buying.

2. JavaScript customization
   Managing interactive behavior so the experience felt smoother, especially when users moved between sections on smaller screens.

3. CSS customization
   Refining visual hierarchy, spacing, typography, and component styling so the page felt like a Shopify-style checkout: clean, modern, and trustworthy.

4. Custom local pickup flow
   I also added a custom shipping flow: customers could choose whether the order should be shipped or picked up in store. For in-store pickup, they could choose a pickup point based on province options across Indonesia.

To keep operations practical, the local pickup option was also managed through a Custom Pickup Location CPT. That way, the admin did not need code changes to update pickup points, province coverage, city coverage, estimates, or fallback settings.

Before vs After

Desktop View

Before the redesign, the desktop checkout felt dense and less focused.

After implementation, the desktop layout became cleaner and more directly oriented toward the purchase action.

Mobile View

The biggest difference was on mobile, because most order traffic usually comes from smaller screens.

What Changed in Practice

Even though the project covered only one page, the impact on the checkout experience was immediate:

• The checkout looked more premium and more aligned with the brand.
• Users could understand the process faster.
• The user remained focused on payment instead of getting distracted by unnecessary elements.
• The mobile checkout experience felt lighter and more comfortable.
• Fulfillment became more flexible thanks to the custom local pickup option.

Lessons from the Project

1. Checkout is a business page, not just a form page.
2. Recreating the “feel” of Shopify in WooCommerce is usually more practical with a hybrid strategy than rebuilding everything from zero.
3. The right plugin foundation plus a precise custom layer is often the most efficient combination.

I will also write more case studies from Pak Maikel’s project series gradually. For now, this rwbautoshop.com checkout project stands as a strong example that one well-designed page can have a big effect on the shopping experience.

Want Your WooCommerce Checkout Redesigned Like This?

If your checkout still feels long, crowded, and not focused enough on conversion, we can audit it first and then decide whether it only needs optimization or a full checkout redesign.

Start with a free consultation, or discuss custom WordPress plugin development if you need specific checkout functionality. If the scope is broader, we can also look at website redesign and block-based conversion work.